Selling Your Home Through Photos: What to Know
Why Image Quality Matters
Online is where many prospective buyers start to look for homes. That makes sense, given the ease of accessibility and convenience, whether on a desktop computer, laptop, or mobile device, such as a smartphone.
Visuals can tell them a lot about your home, complementing the written text in the listing. That makes using high-quality images a must, at least if you want to garner more interest in your home. It can be the difference between someone continuing to browse listings after looking at yours or deciding to see your house in person. Based on a photo, a buyer can make a snap judgment about your home in only seconds.
Listings with professional photography also tend to get more views and sell faster. They may also sell at a higher price, likely because better images can make a property look more appealing and create the perception of being a better value.
How to Get Top-Quality Real Estate Photos
Eye-catching images can lead buyers who are scrolling through dozens of listings to stop and click on a particular one to take a closer look, in addition to attracting them with SEO efforts. That increases the chances of them scheduling a showing. Now that it’s clear that professional images are what you need, how do you go about getting them?
Use Natural Light
When possible, use natural light in real estate photography. That means taking photos during the day when possible. Why does this matter, exactly? Natural light is usually softer than artificial lighting. That helps your space have a warmer, more welcoming look, helping potential buyers see themselves living there. It can also make a room look larger than it is. You might also notice that unique architectural details, if your house has them, look amazing in natural light.
Highlight the Best Selling Features
What you decide to take photos of, inside and outside of the house, matters a lot, so make thoughtful choices as to what you capture in them. For example, a photo of a recently renovated kitchen with the latest appliances makes sense, as does one of a large outdoor patio and yard or a spacious master bedroom. Modern features like open floor plans are also popular, so showcasing this design in photos can be helpful, too. Scenic views can also be a great selling point, so including a related pic can be a great idea.
Superior Real Estate Image Editing
While you could try editing the photos yourself to make them look professional for a bigger impact, that can be time-consuming and frustrating. You may find that for all your effort, there is little improvement in the image quality or that you wish it were a different format or size. To make the process easier and get better results, choose professional editing for real estate images. An expert editor improves the image as you want, from retouching to post processing, so the photos look the way you want, helping your listing stand out.
What about Aerial Photos?
Growing in popularity are aerial photos taken with drones. They can be helpful for showing the property size, a large backyard, and original landscaping, which might otherwise be difficult to show from the ground. It can also show amazing views from the home and attract buyers. An aerial photo can show the site layout well, too, especially for a land sale or a hard-to-find location. Important to note is that in the US, photographers must be licensed and follow specific requirements to take drone photos.
Conclusion: Maximizing Real Estate Imagery
A great photo of a house does a lot more than just show it - It conveys how amazing your property is. Using the tips above, you can potentially get a higher selling price for the property and sell it quicker. That helps you get to the next chapter in your life sooner and can minimize stress.
A professional photo editor who focuses specifically on real estate images and uses natural light can help you achieve the best results. Consider taking aerial shots, and be sure to showcase the home’s best features.
The steps you take to create a superior real estate listing can help buyers envision what it would be like to live there, which can compel them to see your house in person. That can bring great results!