Official Chris Abraham Blog
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Are You A Social Media Marketing Trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Don’t Save the Whales Still Going Strong
I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.

The Dinner Party to End All Dinner Parties
I have a little corporate apartment in Berlin, in an unfashionable neighborhood called Moabit, right across from the main train station, Berlin Hauptbahnhof. My business partner, Mark, also spends half of his year—the warm months—in Berlin. He fell for the city while an exchange student in high school and he’s fluent in German.

A Meeting With Swiss Billionaires in Zürich
It was a rare time—my business partner, Mark, and I were in Berlin, and we had scored a meeting with the Zurich-based investment company that had funded two of our clients.

Have Fun with Your New Language!
One thing I’ve noticed while trying to use German during my time in Berlin is that I’m having a lot of fun. While it’s true that I’m often frustrated—by what I cannot say—I really try to celebrate all my little wins.

Finding the Native Accent
Perhaps you’re like many Americans who get so bummed out when they spend a lot of time learning a second language, and then they go abroad, excited to use their new language, and foreigners look at them perplexed.

Top Sieben German Language Films
Movies are one of the most fun ways to get an ear for a language while also experiencing some of that country’s popular culture, scenery and history. I went over lists of top German cinema, and also asked folks via Facebook and Twitter, and came up with a short list of some of the movies you should really check out.

Listen to Reinforce Your Comprehension
I’ve learned that the only way to really learn a language is to soak yourself in it. I try to maximize my exposure to everything German as often as possible. One of my favorite ways to do this is to catch as much native content as possible.

Third Time’s a Charm
In the middle of my German language learning travails, Rosetta Stone reached out to me and asked me to blog about my language-learning process in light of being able to try out their new solution, Rosetta Stone TOTALe. So, here I am.
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