http://162.212.130.223:8080/site Chris Abraham is an organic, on-page, technical SEO consultant. http://162.212.130.223:8080/site/orm/2007-google-apps-case-study-abraham-harrison-manages-a-successful-virtual-business-using-google-apps-premier-edition I was doing some searches on Google about Abraham Harrison, my first digital PR agency, and found this amazing old gem from 2007. AH was an earliest adopter of Google Apps and Google wrote a case study about the agency. I was living in Berlin at the time. 2022-01-10T18:29:03Z News Item http://162.212.130.223:8080/site/blog/a-social-media-conversation-with-chris-abraham-by-the-buzz-bin Geoff Livingston interviewed me for The Buzz Bin back on July 19, 2007, and I discovered it today while Vanity Searching and thought I would revive it and share it with you here. 2020-05-28T13:03:53Z News Item http://162.212.130.223:8080/site/blog/add-for-immediate-release-to-your-podcast-queue Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. 2020-03-27T14:23:32Z News Item http://162.212.130.223:8080/site/blog/aloha-from-the-tail-end-of-summer Lots of fun things happening at Gerris Corp even in the doldrums of Summer. 2016-08-24T20:10:02Z News Item http://162.212.130.223:8080/site/im/an-automated-solution-for-influencer-marketing-research Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. 2017-08-20T03:08:58Z News Item http://162.212.130.223:8080/site/blog/are-you-using-updated-keywords-for-your-business Why your keywords suck and are outdated 2017-08-20T20:20:31Z News Item http://162.212.130.223:8080/site/im/audienti-merges-seo-advertising-and-influencer-engagement-services If you have a brand site you want to turn into Google catnip, Audienti’s for you. 2016-05-08T18:03:19Z News Item http://162.212.130.223:8080/site/blog/being-pretty-isnt-enough-for-social-media-marketing I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you. 2023-10-18T20:10:05Z News Item http://162.212.130.223:8080/site/blog/blog-community-outreach A powerful technique for building community on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati. 2020-04-24T13:53:55Z News Item http://162.212.130.223:8080/site/im/blogger-outreach-is-about-the-permanent-record At the end of the day, this is all about getting into permanent record. Second Life may be cool, and so may be IM, but these are all ephemeral — the web and the blogosphere is indexed and exists much longer and to greater effect the longer and deeper the penetration a site has into Google’s, Technorati’s, and Ask.com’s site indices. 2020-03-18T13:59:33Z News Item http://162.212.130.223:8080/site/blog/chris-abraham-joins-cindy-crescenzo-steve-farnsworth-fir-shel-holtz Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more. 2020-11-16T15:48:19Z News Item http://162.212.130.223:8080/site/blog/consulting-services The following menu may look expansive, but it isn't. We're a new media marketing and new media PR firm -- with well over a decade of experience in web strategy and emergent technology. 2017-12-19T15:41:50Z News Item http://162.212.130.223:8080/site/im/line-by-line-analysis-of-the-perfect-email-blogger-pitch Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. 2020-09-19T17:40:01Z News Item http://162.212.130.223:8080/site/im/diy-influencer-marketing-webinar-slides Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare 2016-03-22T17:35:10Z News Item http://162.212.130.223:8080/site/im/earned-media-blogger-outreach-is-alive-and-well Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah! 2016-07-08T22:45:06Z News Item http://162.212.130.223:8080/site/im/earned-media-micro-influencer-marketing-primer Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics. 2022-01-05T14:13:37Z News Item http://162.212.130.223:8080/site/blog/extremely-long-and-comprehensive-bio-of-chris-abraham-thanks-to-deep-research-from-chatgpt Chris Abraham is a digital marketing strategist, SEO expert, and consultant with over 25–27 years of experience in the industry. 2025-03-06T18:58:54Z News Item http://162.212.130.223:8080/site/blog/fire-for-effect-when-you-cant-get-a-bead-on-your-market I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. 2024-03-17T19:41:58Z News Item http://162.212.130.223:8080/site/blog/guest-panelist-on-fir-podcast Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think. 2024-08-05T19:55:31Z News Item http://162.212.130.223:8080/site/im/guest-panelist-on-fir-45-im-an-influencer-pay-me-more 2020-03-29T22:19:07Z News Item http://162.212.130.223:8080/site/im/how-not-to-pitch-an-influencer Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through. 2020-04-02T22:12:14Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-can-drive-traffic-to-your-new-website I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach. 2018-07-12T00:30:19Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-is-one-percent-inspiration-ninety-nine-percent-perspiration People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter! 2019-07-11T15:26:56Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-should-be-fun Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in! 2018-08-04T12:36:17Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-should-not-be-about-collecting-influencers The worst thing about the internet has been the commodification of friendship 2020-04-01T18:46:36Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-persistence-is-fertile If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous. 2020-03-27T14:23:31Z News Item http://162.212.130.223:8080/site/im/influencer-outreach-is-more-pr-than-social-media Discover and engage your allies with long-tail blogger outreach 2020-03-23T14:21:23Z News Item http://162.212.130.223:8080/site/im/influencer-outreach-is-more-pr-than-marketing-or-advertising Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. 2016-04-07T20:12:11Z News Item http://162.212.130.223:8080/site/im/janet-thaeler-maryanne-conlin-influencer-marketing Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing. 2016-08-02T23:39:17Z News Item http://162.212.130.223:8080/site/blog/kindness-opens-many-doors-online While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness. 2020-06-01T14:47:20Z News Item http://162.212.130.223:8080/site/smm/launching-your-social-campaign-with-guns-blazing When I have a client that needs something launched in a big way I go at it with guns-blazing. 2016-04-26T22:01:21Z News Item http://162.212.130.223:8080/site/blog/market-to-your-own-influencer-network I flaked on the second most important job I have: prospect marketing! 2021-12-14T17:13:20Z News Item http://162.212.130.223:8080/site/im/mizuno-running-mezamashii-long-tail-blogger-outreach-case-study A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. 2020-04-10T20:45:52Z News Item http://162.212.130.223:8080/site/im/influencer-marketing-tools-of-the-trade I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns. 2020-08-31T13:51:09Z News Item http://162.212.130.223:8080/site/blog/online-publicity-services Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients. 2017-12-19T15:44:04Z News Item http://162.212.130.223:8080/site/im/promote-your-book-with-influencer-marketing I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson 2023-05-24T17:19:48Z News Item http://162.212.130.223:8080/site/blog/search-engine-optimization-seo-works-like-a-champ I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard. 2019-04-29T19:09:19Z News Item http://162.212.130.223:8080/site/smm/take-bloggers-social-media-influencers-lunch Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon? 2016-03-22T16:53:24Z News Item http://162.212.130.223:8080/site/smm/take-your-bloggers-and-social-media-influencers-to-lunch Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate. 2020-02-13T18:52:07Z News Item http://162.212.130.223:8080/site/im/thank-you-skinny-and-co-bloggers Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible 2024-08-05T19:49:35Z News Item http://162.212.130.223:8080/site/blog/the-legacy-of-abraham-harrison-llc Abraham Harrison specialized in online reputation management, social media marketing, and blogger outreach. 2024-11-01T14:37:35Z News Item http://162.212.130.223:8080/site/blog/the-online-community-is-inexorably-global-are-you Humans are provincial; Americans doubly so. In fact, we online human-Americans oftentimes can’t think past our sweat pants, ironic T, and bunny slippers when it comes to being online. 2019-05-09T21:35:37Z News Item http://162.212.130.223:8080/site/im/the-quantum-mechanics-of-blogger-outreach Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions. 2021-11-06T20:22:52Z News Item http://162.212.130.223:8080/site/blog/the-state-of-earned-media-blogger-outreach I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. 2023-04-25T22:38:39Z News Item http://162.212.130.223:8080/site/im/state-blogger-outreach-union-ten-years The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers 2020-04-03T15:08:20Z News Item http://162.212.130.223:8080/site/smm/turn-your-website-into-your-social-media-brand-hq Make your website your communications hub 2018-07-28T19:59:36Z News Item http://162.212.130.223:8080/site/blog/tweet-like-guy-kawasaki-for-twitter-success Inside Twitter tips from a Silicon Valley entrepreneur 2016-08-17T18:09:49Z News Item http://162.212.130.223:8080/site/blog/twitter-is-what-second-life-wasnt-light-cheap-and-open-and-thats-why-itll-outlive-the-hype-cycle I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is a much different and more sustainable hype than Second Life. 2021-07-11T16:39:49Z News Item http://162.212.130.223:8080/site/blog/twitter-is-what-second-life-wasnt-light-cheap-and-open-and-thats-why-it-will-outlive-the-hype-cycle I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is a much different and more sustainable hype than Second Life. Here's why: Twitter is light, cheap, open and permanent, whereas Second Life is heavy, expensive, closed and ephemeral. Twitter does things right where Second Life failed. 2022-10-27T22:36:37Z News Item http://162.212.130.223:8080/site/blog/what-chatgpt-search-says-about-me-chris-abraham Chris Abraham is a seasoned SEO strategist, digital marketing consultant, and online reputation management (ORM) expert with over 26 years in the field. He leads full-stack SEO efforts that cover on-page optimization, technical SEO, content strategy, and performance improvements. He’s known for blending big-picture strategy with hands-on execution, working with businesses of all sizes. 2025-07-13T20:24:17Z News Item http://162.212.130.223:8080/site/blog/what-earned-media-micro-influencer-marketing-is Every one of the influencers we reach out to we brand with our client's brand recognition. Maybe your first touch, their very first introduction to the client. There are so many useful aspects to our type of influencer marketing, which is actually more of an influencer PR. 2021-08-16T22:46:57Z News Item http://162.212.130.223:8080/site/im/why-are-you-so-afraid-of-engaging-bloggers Tips for how your agency or firm should do outreach the right way 2017-08-21T02:16:18Z News Item http://162.212.130.223:8080/site/blog/why-promoting-a-brand-takes-perseverance Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. 2024-12-25T22:36:56Z News Item