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From Map Pack Obscurity to Local Lead Engine: A Strategic Guide to Local SEO for High-Stakes Service Businesses: If you're in a competitive, trust-sensitive service industry — like financial services, legal, or home contracting — local SEO isn't optional. Here's how to turn your Google Business Profile into your most valuable lead generator, and why most businesses do it backward.
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How to Properly Set Up Your Google Business Profile as a Mobile or Service-Area Business (Without Lying): If your business doesn’t have a storefront, don’t try to trick Google. You’re a Service Area Business (SAB)—and that’s perfectly legitimate. To rank locally without risking suspension, remove your public address, define your service area, update your description and categories, and verify with a video that proves you're real (branded truck, gear, proof of access). This post walks you through pivoting from a fake storefront to a fully compliant, rank-worthy SAB setup.
Located in Blog